Just like my prior post about Zillow’s Zestimate service, I have mixed views of Zillow’s transparency with potential properties for purchase. On the plus side, I think it’s quite fun to have features like “Make Me Move” to see what homeowner’s expectations are and a comprehensive listings of all properties. For those looking to casually browse out of curiousity or mere interest, those features are great diversions. However, for those actually looking for a home, those same features become endlessly frustrating.
Like many other real estate related websites that provide listings of homes, Zillow gets a syndicated feed of listings from the multiple listing service (MLS). Since most Realtors use the MLS to promote their listings, the data quality on the MLS is quite high. There might be a few occasional mishaps, but those are the exceptions. But, once that data finds a home on a syndicator’s site like Zillow, it gets lost in a jungle of expired, pending, and cancelled listings. It’s quite frustrating to find a great house only to find out that it’s not actually for sale. I’ve had plenty of clients excitedly send me listings from Zillow only to find out those homes were already pending or sold. That’s one of the reasons why my firm only provides the most up-to-date listings. If it’s an active listing where the property is actually on the market for sale, then it’s on our site.
Also, like other sites,